Twitch just announced earlier today on their blog that users will be able to buy games and in-game content directly from their website. The way it will work is that viewers that are interested in the game that is being played by a given streamer will be able to purchase the game via a link below the video player, if the game is available through the “Get it on Twitch” program.
This program, however, will only be available with partnered streamers who agree to be apart of it, but if you are a broadcaster, why wouldn’t you? Not only will does this increase interactivity between a streamer and his/her chat, it is also going to be another way for viewers to support streamers. What we mean is that 5% of the revenue earned in this program is going straight to the streamers channel from which it is purchased.
It will also benefit the viewer as well as Twitch will be giving out TwitchCrates to anyone who purchase through the “Get it on Twitch” program. The crates will contain “a game-specific emote, a chat badge, or some Bits,” according to the blog post.
There are already several game developers that have jumped on board with this program like Ubisoft and Telltale, and the games that will be apart of the program will be announced in the near future. The program itself is expected to start this Spring so be on the lookout.